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'FIT FOR CHANGE

PROBLEM

LOCAL CHARITY SHOPS AROUND THE UK ARE CLOSING SUE TO LACK OF DONATIONS, AND THEREFORE LACK OF SALES THAT RAISE MONEY FOR CAUSES IN NEED. THE FASHION INDUSTRY PRODUCES THOUSANDS OF TONNES OF TEXTILE WASTE EACH YEAR, MAJORITY OF THIS ENDS UP IN LANDFILLS AND IS DETRIMENTAL TO THE ENVIRONMENT.

INSIGHT

SOLUTION

THRIFTING IS ONE OF THE MANY INNOVATIVE WAYS TO LENGTHEN THE LIFE SPAN OF A CLOTHING ITEM. WHILE ALSO PREVENTING IT ENDING UP AS WASTE. CHARITY SHOPS ARE ACCESSIBLE AND AFFORDABLE TO ALL BY MEANS OF SELLING SECOND HAND CLOTHING. THEY ALSO RAISE MONEY FOR GOOD CAUSES WITH THE SALES AND THUS PROVIDE FULL CIRCLE SUSTAINABILITY. CHARITY STORES BECOME THE LINK BETWEEN LOOKING GOOD AND DOING GOOD. THRIFTING HAS BECOME A MAJOR TREND AND SUSTAINABLE FASHION IS GAINING MOMENTUM.

PROMOTE THRIFTING, DONATING AND EXPLORATION OF STYLE THROUGH A TRENDY CAMPAIGN FOR BRITISH RED CROSS. RAISE AWARENESS FOR CAUSES CHARITY SHOPS SUPPORT WHILE ENCOURAGING FULL CYCLE SUSTAINABILITY. 'FIT FOR CHANGE, REPRESENTS OUTFITS THAT MAKE A DIFFERENCE IN THE WORLD UTILISING THE SLANG WORD 'FIT', AND THEN THE PUN ON CHANGE ACCORDING TO OUTFIT CHANGING AND SOCIAL ACTION.

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POSTER SERIES

PLACED IN THE UK METRO STATIONS, IN BUSY FOOT TRAFFIC, THE POSTERS ENCOURAGE CAMPAIGN AWARENESS AND ENGAGEMENT

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NOTE

THE POSTERS MAINLY APPEAR AS A SERIES OF THREE, HOWEVER ALSO HAVE THE ABILITY TO TELL PART OF THE STORY ON THEIR OWN.

INSTAGRAM CAROUSEL

FOR SOCIAL MEDIA ENGAGEMENT AND CALL TO ACTION OF THR CONSUMER. WHILE UNPACKING THE SUSTAINABLE FASHION CYCLE IN A EDUCATIVE MANNER.

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INSTAGRAM REEL

CALL TO ACTION, SHOP, DONATE AND JOIN THE MOVEMENT OF 'FIT FOR CHANGE.

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THE BRITISH RED CROSS WEBSITE WOULD HAVE A 'FIT FOR CHANGE SHOP FEATURE, WHERE PEOPLE CAN VIEW AND BUY SECOND HAND CLOTHING ONLINE. THIS MAKES SUPPORTING THE CAUSE MORE ACCESSIBLE TO ALL

WEBSITE SHOP

FEATURE

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